nirajanbhattarai4@gmail.com       1/22/2016        Categories: Health      Total Comments 0

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The main goal of My health is to provide personalized medicine service at fingertip of each citizen integrating technology and medical service.

Let me introduce to our new vision on who we could deliver the health care service to our citizen. We could develop this project with right kind of technological instruments married with the health care skills that we have gathered integrating our entrepreneurship skills. We are going to revolutionize on how the health care service is being delivered to this country. We are  going to bring personalized health care units at the fingertip of every individuals trying to reach at  each corners of the nation as well as hand and homes of every individual.

 

Realistically, the concept will grow from its experimental phase in which we are going to experiment the concept on our senior citizens whose pupil are abroad and find themselves difficult to assess the health care facilities. We are going to deliver the health care facilities to their home as per theirs or their pupil’s request ,and regular update facility of the service will be offered to their pupil abroad through technological tools like mobile apps notification, email, or website notification. If it is found successful and feasible, we could extend and expand  that service to homes and hands of every citizen of the country. Later, we are going to try and design a virtual doctor platform through new technological tool named artificial intelligence in order to provide instant medical consultation and information delivered by a machine processing their disease pathologies, diagnostic component and medical history.

 

We are for sure that we are going to make health care service of this nation  cool. For that,  we need to have financial backups to allow ourselves to grow and l deliver the finest piece of medical service the nation has ever known.

 

Key Partners

  1. Pharmaceutical  manufacturer, retail and wholesale services

  2. Physician or consultants

  3. Diagnostic technician

  4. Nursing, Paramedics and local health workers network.

  5. IT specialists

Resources

  1. Pharmacy, diagnostic and consultation setting(real time or virtual store)

  2. Telephones, delivery bikes, Computers

  3. Strong consumer databases

  4. Website platform and virtual mobile apps

  5. Delivery and Marketing assistants

  6. Networking resources comprised of Physician or consultant, diagnostic professionals

Key Activities

  1. Product design and making  

i. Personalized Patient care

  1. Development of consumer databases which is managed and distributed through virtual platforms like telephone contacts, website and mobile apps hosted by well managed customer database.

  2. Developing virtual social network platform; Like what linkedin has done for professional networking, we are going to do it for health service networking.

  3. Integrating artificial intelligence in order to deliver instant health care information in  treatment of minor ailments.

  4. Design and development of interactive visual platform between consumer and health care provider.

ii. Pharmaceutical  care

  1. Home delivery of pharmaceutical products if order obtained via telephone, website, or apps request or gathered through periodic visit.

  2. Monitoring interactions, ADR, therapeutic efficacy, cost effectiveness analysis of pharmaceutical care, economic profile of treatment etc.

  3. Research activities.

2. Marketing activities

Information flow through social networking sites

  1. Hoarding boards near pharmacy stores,  hospitals and relevant places.

  2. Information seminar, public interaction, discussion session with public and healthcare professionals.

  3. Via Market Representatives

 

Value Proposition

  1. Personalize patient care at fingertips of every individual

  2. Health research platform

  3. Quick delivery of health care products

  4. Saves time to visit settings of  health care providers

  5. Specialized care to senior citizen for health situation like diabetes, hypertension, alzheimer, psychiatric problems

  6. Service access anytime and anywhere such that providing personalized healthcare in hand and home of every individual

  7. Integrated healthcare  at a one place which integrates health consultations, pharmaceutical care, diagnostic facility, nutrition advices and individualized monitoring system delivered to homes of every citizen.

  8. Auto-update system  the health progress to the consumer and relevant parties through website, telephone or mobile apps platform.   

  9. Personalized databases of medical history of individual consumer for more improvised understanding the health status of an individual which could be retrieved from anywhere and anytime.

  10. Economically efficient  health care services cuts off all the additional  charge occurred between consumer and  third party. For example linking the consumer directly to their health care providers without any transition or delivering the pharmaceutical product from wholesale to consumer without transition of retail service.

  11. Extension of cost free, social service oriented and non-business personalized healthcare to people living in distant and rural areas of the country as a pay off to social responsibility.

  12. Availability of central database for research activities which could also allures researcher and policy makers, thus helps to create impact in research based development of health.

  13. Home delivery of medicine with complete pharmaceutical care plan and information delivered by professional pharmacist as per the consumer’s request.

 

Customer Relationship

  1. Frequent communication and linkup through mobile apps notifications, messages, periodic visit etc.

  2. Periodic flow of health information relevant to the consumer health through available resources.

  3. Instant feedback responses obtained from the consumer through electronic resources or if not possible via communication means like telephone calls or direct visits.

  4. Periodic review of consumer responses and service updated accordingly.

  5. On the spot individualized or public demo on how to efficiently use the services for better access.

  6. Door to door service with home delivery of medicine and relevant health product to the consumer.

 

Sales channels.

  1. The request for service will be obtained from apps, emails, websites or any relevant means to the provider.

  2. The requests will be analysed and categorized and it is linked up to respective health care provider like consultants, diagnostic technician, or relevant professional via video  conferencing, telephone consultation, or door to door visit.

  3. Professional delivery person will be hired and employed in order to deliver the pharmaceutical and other health care products to the consumer to their doorstep .

  4. Establishment of reliable and efficient healthcare delivery networks  comprising doctors, nurses, diagnostic technician, and other health care professional.

  5. Networking with pharmaceutical and healthcare product manufacturer,  wholesale and retail services.

  6. Organizing efficient transportation facility like bikes or mini vans to deliver the services to the doorsteps.

 

 

Customer Segments

The customer will be disguised into different categories .For example, infants and mothers category, adolescents, adults, and senior citizens to provide contrast services compatible to each group.

 

Further segmentation could be done based on nature and severity of disease for focused and care monitoring  like diabetes and hypertension group, psychiatric groups, cancer groups etc .

 

Also,  consumer could be discriminated based on their per capita income and ability to afford the service so the cost effective health care service could be provided to each individual devoid of their financial status and budget constraints.


Further special provision and discounts could be provided to special populations like  economically deprived and  rural population if found relevant.


 

Cost structure

  1. Computers………………………………...Rs60000-80000

  2. Telephones and internet facility……………………………….Rs 40000-60000

  3. Smale scale pharmacy store with diagnostic and consultation facility….Rs.400000-500000

  4. Delivery bikes……..2,00,000

  5. Apps, website and database development………..1,00,000

 

Revenue Stream

  1. Service Subscriptions Charge……………….Depends upon quantity of subscription

  2. Home delivery charge………………………… 7% on every product or service delivered

Image reference:http://www.disabledveterans.org/2014


Target Location :

The project location will be within the valley.


Target Audience :

Health care service providers, professionals, tech professional working in health infomatics etc.

Scope :


Benefit :

As per value proposition.....

  1. Personalize patient care at fingertips of every individual

  2. Health research platform

  3. Quick delivery of health care products

  4. Saves time to visit settings of  health care providers

  5. Specialized care to senior citizen for health situation like diabetes, hypertension, alzheimer, psychiatric problems

  6. Service access anytime and anywhere such that providing personalized healthcare in hand and home of every individual

  7. Integrated healthcare  at a one place which integrates health consultations, pharmaceutical care, diagnostic facility, nutrition advices and individualized monitoring system delivered to homes of every citizen.

  8. Auto-update system  the health progress to the consumer and relevant parties through website, telephone or mobile apps platform.   

  9. Personalized databases of medical history of individual consumer for more improvised understanding the health status of an individual which could be retrieved from anywhere and anytime.

  10. Economically efficient  health care services cuts off all the additional  charge occurred between consumer and  third party. For example linking the consumer directly to their health care providers without any transition or delivering the pharmaceutical product from wholesale to consumer without transition of retail service.

  11. Extension of cost free, social service oriented and non-business personalized healthcare to people living in distant and rural areas of the country as a pay off to social responsibility.

  12. Availability of central database for research activities which could also allures researcher and policy makers, thus helps to create impact in research based development of health.

  13. Home delivery of medicine with complete pharmaceutical care plan and information delivered by professional pharmacist as per the consumer’s request.


Early Feedbacks from People:

The early feedback is quite facinating from professional that we are connecting because they think this could fulfill the gap in health care service providers and public seeking it seeing its potential to provide personalized, cost-effective and home delivered health care services. We are yet to recieve the public feedback.


Business Plan

Estimated Human Resources :

Human Resources will invested in these primary areas, thus presented in quantified form respective to the job categories. 

1. Product Delivery working in two shift.........2

2. IT technician...........................................1

3. Program Coordinators...............................2

4. Supporting health care professional including 

nurses, health assistant etc if needed.............1


Purpose :

The business plan is based on following purpose and needs.

1. To provide personalized health care integrating health care principals and technology to the hand and home of every citizen 24 hours 7 days a week and 365 days a year.

2, To provide the health care services to remote locations, or thoes who could not acess it easily.

3. To provide cost effective health care service to consumer.

4. To deliver the health care products and services to the doorstep of the consumer.

 


Problem :

The key problems in implementing the ideas are as follows.

1. Lack of public and professional acceptance to adapt the technological changes in the profession.

2. Lack of policy framework and legislative provision.

3. Difficulty in building and maintaining the consumer databases and secure it form possible misuse.

4. Low public adaptation to technology and e-governance.

 


Solution :

The possible solutions could be;

1. Conducting adequate market research with consumers and health care professional.

2. Sucessful marketing to create strong consumer databases, generating public awarness to the product and creating brand in Nepalese health care service sector.

3. Effective coordination of resources, business activities and technology.

4. Consistent performance and upgrade.


Timeline :

The project time line is illustrated as follow.

1. Technology and database development..............estimated 3-6 month.

2.Network devlopment and Market research ..........2-4 month.

3. Service marketting and improvisation.............2-4 month.

4. Health care service setup development..........1 month.

Thus the project is hoped to be completed within 9-11 month in excess.


Market Research :

Market research would be conducted in three phases.

1. In first phase, the business model in ehealth around the glob will be reviewed and documented,

2. In second phase, the professional, stakeholder and people working in ehealth and telemedicine will be interviewed.

3. Final phase will include the public in which the people will be assed for the attitude, adherance and adaptation to the product.

In market research, various business model will be designed and implemented in pilot project to the consumer. Then, the product will be upgraded and revised based on feedback recieved.


Intended Customer :

The inteded constumer is segmented as follows,

1. Senior citizens whoes family members are in abroad and could not access the remote health care services easily.

2. People seeking offered health care services and products at their doorstep.

3. Remote population who are deprived of health care services.

4. All general public in particular who wish to get benifited from the service.


Technology Required :

1. Internet facility

2. Interactive website, audio visual paltform and mobile apps

3. Strong consumer's databases

4. Telephone and Computers

 


Minimum Investment Required :

NPR. 800000.0000

Maximum Investment Required :

NPR. 900000.0000

Estimated Profit Per Year :

NPR. 3-4 lakhs per year but depends upon size of the market it covers.

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